By celebrating 500 million user, it is now clear that Facebook can nolonger be ignored. Facebook is now more than a social network for college students. It is now a platform for both business and social networking. As companies and public figures continue to join facebook, it becomes imperative that they leverage the power of the Facebook fanpage. There are statistics showing how fanpage has become more powerful than personal or business website. Businesses now use their websites to complement their fanpage instead of the way round Now let me give you eight reasons why your business needs a fanpage:

1). Fanpage if free: As opposed to hosting your own website and having to pay charges for hosting and maintenance, the use of facebook fanpage is free. Facebook takes care of all the charges while you enjoy the awesome application.
2). Easy to setup: A fanpage can be set up in less than 10 minutes. You can then spend more time on customization.
3). Credibility & Brand reinforcement: Fanpage offers you credibility among your customers and fans. As you interact with you fans, they get to know and with time the trust grows. This ultimately reinforces your brand.
4). Traffic: Every website needs to traffic. Fanpage is a good tool you can use to send traffic to your website. If you engage your fans very well, they will surely follow you to your website.
5). It is viral: Fanpage can go viral. If someone with a large number of friends ‘like’ your page, it is posted on his/her wall and it is at the same time visible to all his/her friends. If those friends ‘like’ your page, it is again posted to their own walls and visible to their friends too. It continues like that. Effective use of fanpage can make it viral.
6). SEO Friendly: Google and other search engines likes fanpage as it is SEO optimized. Your fanpage can easily get indexed in google and people will find you online via google, bing or yahoo search.
7). Messaging: You can also communicate directly to your fans via email. With autoresponder, you send message to all your fans instantly.
8). Ulimited fans: With fanpage, you can have unlimited number of fans and followers. You can sell and resell to them at all times. For politicians, this is an easy way to reach their fans and covet their votes.

It is now up to you to leverage the Facebook fanpage. Follow the trend or be left out.

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